Showing posts with label from the drawing board. Show all posts
Showing posts with label from the drawing board. Show all posts

Monday, August 8, 2011

S.B.T. 315



qui dolorem ipsum quia dolor sit amet


i first knew lorem ipsum as a dummy text used to fill space graphicly before the final writing is inserted. a layout tool for figuring in design/composition before knowing exactly what the copy will say, an estimate of how many characters fit in any given area, an inkling to provide a visual format and balance for the final design.

I wonder about how language changes, i see how colorful or sedate or glorious or peculiar it is.

but i don't know, i could not possibly know and i dont need to know but just to speculate because if i wanted to know i'm sure i could find information. exact theory on sound entropies or lost words. but it doesnt address my experience and so, i wrote a dummy language in my own lorem ipsum entitlement , perhaps

they may need to be translated back into latin for full effect.

which i am going to ask my latin-scholar nephew to do


i imagine it could be recited with the video projected onto the body of a blackclothed orator

here




(typography may be a very exact type of science, even with myriad variations. lorem ipsum is a kind of smile-bringer-onner for some reason. the 'fun' part of the design process, the initial ideas forming, that's when lorem ipsum could come into play, it has those kinds of associations, newness, not knowing and attendant fun aspects. a dynamic combination, in general or maybe in particular...
when considering the actual translation of lorem ipsum)

Cicero's original text: "…neque porro quisquam est, qui dolorem ipsum quia dolor sit amet, consectetur, adipisci velit, sed quia non numquam eius modi tempora incidunt ut labore et dolore magnam aliquam quaerat voluptatem. Ut enim ad minima veniam, quis nostrum exercitationem ullam corporis suscipit laboriosam, nisi ut aliquid ex ea commodi consequatur? Quis autem vel eum iure reprehenderit qui in ea voluptate velit esse quam nihil molestiae consequatur, vel illum qui dolorem eum fugiat quo voluptas nulla pariatur?"

H. Rackham's 1914 translation: "Nor again is there anyone who loves or pursues or desires to obtain pain of itself, because it is pain, but because occasionally circumstances occur in which toil and pain can procure him some great pleasure. To take a trivial example, which of us ever undertakes laborious physical exercise, except to obtain some advantage from it? But who has any right to find fault with a man who chooses to enjoy a pleasure that has no annoying consequences, or one who avoids a pain that produces no resultant pleasure?"